Genre of characteristics

Music Video's show a genre of characteristics.  This is proposed by Andrew Godwin. 

Relationships are created between lyrics and visuals. As they also contradict and illustrate. 

The Pompeii video does have similarities to the lyrics. As there are many locations that are visited. This is shown through the low wide angles which show the open space and make the character smaller, as he feels and is alone. Every scene the character is by himself  looking for someone. 

Demands of the records ensure that music video have a lot of close ups, as well as the artists having their own certain visual style. 
There is a constant reference to the impulse of  looking at screens and telescopes. Which is a bit of a voyeuristic treatment of the female body.  Laura Mulvey would agree with this, as she believes that men gaze at women as "objects of erotic desire". 

In the Jennifer Lopez booty video, herself and Iggy Azalea are in swimming suits shaking their bodies with different fast close ups on their female parts. This supports Laura Mulvey's theory of the male gaze, as women are sexually portrayed for the male attention. 



The blurred lines video doesn't fit in with lyrics. As there are just three girls barely clothed dancing around Robin Thicke, Pharrell and T.I. This again supports the male gaze theory, the women are just sexual objects to look pretty. While the men are all dressed up in actual suits.