Illustrate: uses sets of images to paint the meaning of the genre and lyrics. This is the most used way.
Amplify: uses repeatability which manipulates and repeats the same meaning throughout the music video, all the time.
Disjuncture: the lyrics and meaning of the whole song is ignored throughout.
Although a lot of music videos do not give any narrative. This leads to the audience making up their own meaning and narrative to the song, instead of being shown what it is. Godwin does say that in order for songs to be advertised, artists should stay away from common narrative videos.
Music video's should have clear repeatability, as it makes the audience more interested into the music video for a longer time.
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