Emil Nava

Emil began his career as a runner for the film production company, Blink Productions. Now he freelances for OB Management. After working as a runner graduated to Assistant Director (A.D.) where he would manage the video shoots.

He was signed to Academy, who are the biggest music video production company, then worked for Between the Eyes. Now currently works mainly for Pulse.

Emil’s first budget was for the band Kid British and the track Our House

•Budget - £20,000

•Location – Manchester

•Cast – local people

•1 day for filming

•2/3 days for editing

•10 days pre-production

•Demonstrates the very tight timescales involved

Our house is dadless, is a indie song made by Kid British is a unique song. Which is shot in england. 

The busiest for Emil has been that he has made 24 music videos in one year. When he staring shooting videos for independent labels, the budgets would be £5,000 to £10,000. His most expensive video to date has been for Jessie J and the budget was £160,000.

Wild by Jessie J is a dance flow song, which starts off slow which shows the calm before the storm. The beat kicks it when Jessie J looks into the camera. This is a wide shot of both her and the camera.




The next shot is of Jessie starting to lose herself, which fits with the lyrics, as she is feeling alive. This is a medium shot of her facial expressions and hands which relates to this.




Laura Mulvey's theory of the male gaze, is seen here as Jessie J is naked with only leopard prints covering her skin. This is a medium long shot which shows her sexuality, but maybe even her vulnerability. As she is slightly covering herself, with her head down. 



 Emil began to make adverts which have higher budgets and production values but didn't allow creative freedom. This maybe due to the fact that the advert only lasts 20 seconds and has to focus on the hair, as well as the hair product. 

Lego house was filmed in the University of Hertfordshire, which features Ed sheeran himself and the actor Rupert Gint who is his stalker. 

Rupert Gint starts off by lip syncing with Ed Sheeran's voice which makes it seem like its him singing. The fact that they they look similar is uncanny too. He becomes apprent that he is actually stalking Ed Sheeran and wants to be him as he starts to write songs and starts playing the guitar. 


The music video ends with Rupert meeting Ed Sheeran after being kicked off the staged by security. As Rupert is no longer stable and thinks he is Ed Sheeran. 

Emil's top tips for production were, use ‘Extreme Close Ups on faces wherever possible’ and ‘Do not shoot whole of video in medium shot/long shot'.


An example of this in the Sinead O'conner song nothing compares to you. Her face alone made this song recognisable, as she is bold. 
The lyrics present the feelings of longing from an abandoned lover's point of view. Which fits with the music video, as it sad and gloomy.

Audience Research

For my audience research I will be asking a lot of different questions.  These could be some of them.

What genre of music do you like?
What makes an artist memorable?
Do you watch music videos?
Why?
How often do you watch music videos?
What makes a good music video? 
Name an artist?

There I may present this information by using a:

• Survey 
• Vox Pop
• Focus Group
• Questionnaire 
• Interviews

Artist use their music video as a way of promoting their song. Especially if they are a new artist and want to create a fan base and have more publicity. 

An example of synergy would be the artists Ariana Grande and the weeknd collaborating, as they are two different types of artists. Although they came together and made this song, to connect their fan bases together and for higher youtube views.

A model of the media

Gaining Permission

Jamie Thraves

Jamie Thraves is a director who made short films when he was at university. He has been awarded for his short film Calling card, as he wants to get a 'foot in the door' with the video production company factory films. Jamie started by shooting three music videos that cost about £5,000 each.

Many directors in the business know how risky it is, as their livelihood is based on each commission. He tried his lucky by entering his top two videos and then made it.


Radio head Just, was shot in three days with a £100,00 budget. 

The band picked Jamie to do their music video band after they saw a couple of his experimental short films. The music video was shot near Liverpool Street Station in London, with scenes of a middle-aged man who lies down in the middle of the pavement outside a flat. This is shown through a wide medium shot.

People start to notice and gather as they think something is wrong with the man. The band are in the flat looking down at all of this happening. Then in subtitles the man begins to explain himself to the crowd, "Yes I'll tell you, I'll tell you why I'm lying here... but God forgive me... and God help us all... because you don't know what you ask of me". This is all shown through the extreme close up of the man's face. 

When the man answers them, the subtitles have now stopped as it leaves the viewer the option to decide what he said. When the camera zooms out the pavement is now covered with the crowd of people. They are all lying down just like the man. This is shown through a wide shot and a crane. 

The Scientist was popular for its reverse narrative, which employed reverse video. The same idea had been previously used for Spike Jonze's 1996 music video for The Pharcyde's Drop. The Scientist was made in three days with a £200,000 budget. In order for Martin to appear to be singing the lyrics in the reversed footage, he had to learn to sing the song backwards.

The music video begins with the camera looking down on Martin who is singing, lying on a mattress. As the camera shot pulls back, the mattress is seen to be outside. A cyclist cycles past in reverse and Martin leaps up from the mattress. He starts to walk in reverse throughout the city. This is shown through a low angle crane shot. 

He then crosses a railway line and into woods, to pick up his suit jacket as he carries on with his journey. When he gets to his car, he passes out for a bit. The pieces start to fall into place, as the viewer starts to realise what has happened. This is shown though a wide shot tracking shot. 

A woman is shown lying unresponsive on the ground in front of the car. As the video rewinds backwards, she is shown flying back in through the broken windshield of the car. The car rolls back up a hill in the woods and through a broken fence, which as the car goes through it fixes its self. The car ends with both of them driving back up the road, and the passenger had removed her seat belt to put her jacket on, causing her death.  This is all shown through a tracking shot in medium. 

Jamie’s top tip is that you should use the lyrics but try not to be too literal in the music video. Also you should go with the emotion of the lyrics.

Katy Perry

Katy Perry is an American singer, actress and songwriter. She started her career as a gospel singer. However now she has switched her music genre to pop and her target audience, are young girls aged 14-17 years old. She has to mirror the same worries that her young female audiences have and be like an older sister to them. As well as appearing slightly sexy for the girls who admire this. 




Richard Dyer's Star theory does apply to Katy Perry as an artist. As a child Katy Perry grew up with strict christian parents who had tight control on her life. Then when she was successful she become a sex symbol, in which she was then later on labeled a 'full-on male fantasy'. She does also appeal to the male audience. Katy Perry's fashion sense is one another things that is always remembered and talked about, as it always shows a variety of colours and food related  themes. 

It could be argued that Katy Perry had copied her fashion style from a cartoon comic 'Katy Keene' which Katy Perry denies. Although there is a lot of similarities.  

In Katy Perry's 'Hot and Cold' music video, it tells a story if a girl who is in a unstable just like her relationship.
The medium shot of Katy looking nervous, shows that she isn't actually sure that this wedding will go to plan, but she hopes it does. This is where she starts to portray herself as a victim. 

The crazy and bipolar side of her starts to come out as she is left at the alter and starts to become angry at her ex. This is shown through a medium running shot. 
There's one part of Katy that is mad that he left her and she doesn't care anymore, in which she throws many insults at him. The close up of her wearing blacked out shades and a red leather jacket, represents a rebellious rock star.  


Then the other part of her is just so upset she is unstable, with her mascara running down her face. This gives her a crazed heart broken girl look. Which you could laugh at, as the audience. 



Record labels will demand close ups of Katy Perry and she would have to have her own motif. An example of this may be Fireworks, which is a visual style. The music video actually reflects the lyrics of the song, which creates a bigger affect and makes the song memorable. It each different scene in the music video makes it more relatable to a larger range of audiences. Firework represents being different, which is a positive things, as it is empowering. 

Creating an image (Mood board)

This are the pictures of my group creating our mood board and sharing our ideas for our music video.  It was decided that our location would be the London eye and Winter wonderland. Our Mise en scene will be Christmas themed jumpers and black jeans. 

Treatment

Location sheet

Location Visit Sheet Programme Title: Excellent Gentlemen Writer:Stacey Talbot, Royce Balogun, Laura Bankole, Michael Rhodes Producer:Stacey Talbot, Royce Balogun, Laura Bankole, Michael Rhodes Director: Laura Bankole Date: 2/12/14

Rough Sketch/Explanation of location and key points to note German Market, Christmas Lights, Ice Rink, Roller Coasters. Access to location via: Hyde Park Gate, getting off at  Marble Arch Station   Name and number of location contact: Hyde Park Winter Wonderland Victoria Park Winterville

Health and Safety Issues to note: ·       Be careful when travelling

Potential Filming Problems : ·       Camera getting wet ·       Not being allowed to film in certain areas

Additional Notes:  (map of area/weather forecast etc)

Risk Assessment

Group Members:Stacey Talbot, Michael Rhodes, Royce Balogun & Laura Bankole         Location: London

Hazard	Person(s) at Risk	Likelihood of Hazard 1 – Extremely Unlikely 5 – Extremely Likely	Severity of Hazard Outcomes 1 – Very Low Risk 5 – Very High Risk	Risk Level (Likelihood + Severity) 2	Measures to Take to Manage Risk	Risk Managed? Y/N
Open fires	4	2	1	3	Make sure that you are a few feet from the fire	y
Tripping on wires	4	3	1	4	To make sure you don’t trip and hurt yourself	y
Loads of people	4	3	3	6	You could be trampled on.	y
Fall in the water	4	2	2	4	The water is open	y

Contacts

Emergency Service: 999        
Robert Clack School:017086143738
Other Contacts:            079781635893

Shooting Schedule

Shooting Schedule Day Scene Location Equipment Costumes Props Cast +Crew 1 2 London Eye Winter Wonderland camera and tripod   camera       and tripod   Christmas jumpers and normal jumpers, black jeans, beanie and white t-shirt.(girl)...nice shoes, dressed up hair and make up done and nice winter clothes. jeans, shirt, jackets and hats. microphone microphone Stacey Talbot,Laura Bankole, Michael Rhodes, and Royce Balogun Stacey Talbot, Laura Bankole, Michael Rhodes, and Royce Balogun