Katy Perry

Katy Perry is an American singer, actress and songwriter. She started her career as a gospel singer. However now she has switched her music genre to pop and her target audience, are young girls aged 14-17 years old. She has to mirror the same worries that her young female audiences have and be like an older sister to them. As well as appearing slightly sexy for the girls who admire this. 




Richard Dyer's Star theory does apply to Katy Perry as an artist. As a child Katy Perry grew up with strict christian parents who had tight control on her life. Then when she was successful she become a sex symbol, in which she was then later on labeled a 'full-on male fantasy'. She does also appeal to the male audience. Katy Perry's fashion sense is one another things that is always remembered and talked about, as it always shows a variety of colours and food related  themes. 

It could be argued that Katy Perry had copied her fashion style from a cartoon comic 'Katy Keene' which Katy Perry denies. Although there is a lot of similarities.  

In Katy Perry's 'Hot and Cold' music video, it tells a story if a girl who is in a unstable just like her relationship.
The medium shot of Katy looking nervous, shows that she isn't actually sure that this wedding will go to plan, but she hopes it does. This is where she starts to portray herself as a victim. 

The crazy and bipolar side of her starts to come out as she is left at the alter and starts to become angry at her ex. This is shown through a medium running shot. 
There's one part of Katy that is mad that he left her and she doesn't care anymore, in which she throws many insults at him. The close up of her wearing blacked out shades and a red leather jacket, represents a rebellious rock star.  


Then the other part of her is just so upset she is unstable, with her mascara running down her face. This gives her a crazed heart broken girl look. Which you could laugh at, as the audience. 



Record labels will demand close ups of Katy Perry and she would have to have her own motif. An example of this may be Fireworks, which is a visual style. The music video actually reflects the lyrics of the song, which creates a bigger affect and makes the song memorable. It each different scene in the music video makes it more relatable to a larger range of audiences. Firework represents being different, which is a positive things, as it is empowering.