Audience Research

For my audience research I will be asking a lot of different questions.  These could be some of them.

What genre of music do you like?
What makes an artist memorable?
Do you watch music videos?
Why?
How often do you watch music videos?
What makes a good music video? 
Name an artist?

There I may present this information by using a:

• Survey 
• Vox Pop
• Focus Group
• Questionnaire 
• Interviews

Artist use their music video as a way of promoting their song. Especially if they are a new artist and want to create a fan base and have more publicity. 

An example of synergy would be the artists Ariana Grande and the weeknd collaborating, as they are two different types of artists. Although they came together and made this song, to connect their fan bases together and for higher youtube views.

A model of the media

Gaining Permission

Jamie Thraves

Jamie Thraves is a director who made short films when he was at university. He has been awarded for his short film Calling card, as he wants to get a 'foot in the door' with the video production company factory films. Jamie started by shooting three music videos that cost about £5,000 each.

Many directors in the business know how risky it is, as their livelihood is based on each commission. He tried his lucky by entering his top two videos and then made it.


Radio head Just, was shot in three days with a £100,00 budget. 

The band picked Jamie to do their music video band after they saw a couple of his experimental short films. The music video was shot near Liverpool Street Station in London, with scenes of a middle-aged man who lies down in the middle of the pavement outside a flat. This is shown through a wide medium shot.

People start to notice and gather as they think something is wrong with the man. The band are in the flat looking down at all of this happening. Then in subtitles the man begins to explain himself to the crowd, "Yes I'll tell you, I'll tell you why I'm lying here... but God forgive me... and God help us all... because you don't know what you ask of me". This is all shown through the extreme close up of the man's face. 

When the man answers them, the subtitles have now stopped as it leaves the viewer the option to decide what he said. When the camera zooms out the pavement is now covered with the crowd of people. They are all lying down just like the man. This is shown through a wide shot and a crane. 

The Scientist was popular for its reverse narrative, which employed reverse video. The same idea had been previously used for Spike Jonze's 1996 music video for The Pharcyde's Drop. The Scientist was made in three days with a £200,000 budget. In order for Martin to appear to be singing the lyrics in the reversed footage, he had to learn to sing the song backwards.

The music video begins with the camera looking down on Martin who is singing, lying on a mattress. As the camera shot pulls back, the mattress is seen to be outside. A cyclist cycles past in reverse and Martin leaps up from the mattress. He starts to walk in reverse throughout the city. This is shown through a low angle crane shot. 

He then crosses a railway line and into woods, to pick up his suit jacket as he carries on with his journey. When he gets to his car, he passes out for a bit. The pieces start to fall into place, as the viewer starts to realise what has happened. This is shown though a wide shot tracking shot. 

A woman is shown lying unresponsive on the ground in front of the car. As the video rewinds backwards, she is shown flying back in through the broken windshield of the car. The car rolls back up a hill in the woods and through a broken fence, which as the car goes through it fixes its self. The car ends with both of them driving back up the road, and the passenger had removed her seat belt to put her jacket on, causing her death.  This is all shown through a tracking shot in medium. 

Jamie’s top tip is that you should use the lyrics but try not to be too literal in the music video. Also you should go with the emotion of the lyrics.

Katy Perry

Katy Perry is an American singer, actress and songwriter. She started her career as a gospel singer. However now she has switched her music genre to pop and her target audience, are young girls aged 14-17 years old. She has to mirror the same worries that her young female audiences have and be like an older sister to them. As well as appearing slightly sexy for the girls who admire this. 




Richard Dyer's Star theory does apply to Katy Perry as an artist. As a child Katy Perry grew up with strict christian parents who had tight control on her life. Then when she was successful she become a sex symbol, in which she was then later on labeled a 'full-on male fantasy'. She does also appeal to the male audience. Katy Perry's fashion sense is one another things that is always remembered and talked about, as it always shows a variety of colours and food related  themes. 

It could be argued that Katy Perry had copied her fashion style from a cartoon comic 'Katy Keene' which Katy Perry denies. Although there is a lot of similarities.  

In Katy Perry's 'Hot and Cold' music video, it tells a story if a girl who is in a unstable just like her relationship.
The medium shot of Katy looking nervous, shows that she isn't actually sure that this wedding will go to plan, but she hopes it does. This is where she starts to portray herself as a victim. 

The crazy and bipolar side of her starts to come out as she is left at the alter and starts to become angry at her ex. This is shown through a medium running shot. 
There's one part of Katy that is mad that he left her and she doesn't care anymore, in which she throws many insults at him. The close up of her wearing blacked out shades and a red leather jacket, represents a rebellious rock star.  


Then the other part of her is just so upset she is unstable, with her mascara running down her face. This gives her a crazed heart broken girl look. Which you could laugh at, as the audience. 



Record labels will demand close ups of Katy Perry and she would have to have her own motif. An example of this may be Fireworks, which is a visual style. The music video actually reflects the lyrics of the song, which creates a bigger affect and makes the song memorable. It each different scene in the music video makes it more relatable to a larger range of audiences. Firework represents being different, which is a positive things, as it is empowering. 

Creating an image (Mood board)

This are the pictures of my group creating our mood board and sharing our ideas for our music video.  It was decided that our location would be the London eye and Winter wonderland. Our Mise en scene will be Christmas themed jumpers and black jeans. 

Treatment